Creative strategy, art direction, + project management for multiple higher education clients.

Working with digital advertising agency, Validated Insights, I managed the creative strategy and digital assets for dozens of higher education colleges and universities in the US, creating ads across multiple platforms—Facebook/Instagram, YouTube, Google, TikTok, and LinkedIn, as well as landing page design and ad optimization.

Client: Various

Agency: Validated Insights

Design: Validated Insights

Project management + creative direction: Lauren Foster

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William James College