Creative strategy, direction, + project management for Escoffier.
Auguste Escoffier School of Culinary Arts has campuses in Boulder, Austin, and on Online, offering degree and diploma options in Culinary Arts, Baking and Pastry, Hospitality and Operations Management, Holistic Nutrition, and Plant-Based courses.
I was responsible for the creative direction and management of all of their digital marketing assets across Facebook, Instagram, YouTube, Google, LinkedIn, TikTok, and all landing page and website design.
Client: Auguste Escoffier School of Culinary Arts
Agency: Validated Insights.
Videographer: Marcin Harasimowicz
Project management + creative direction: Lauren Foster
“Online Culinary Education is Real” Video
Overview: There is much speculation and negative commentary online regarding how you cannot possibly get a culinary education online. We decided that we could create an explainer video, showing prospective students HOW they can achieve a culinary degree or diploma online.
This was rolled out across all programs.
Client: Escoffier School of Culinary Arts
Agency: Validated Insights
Creative direction + project management: Lauren Foster
Videographer: Marcin Harasimowicz
“Boulder Campus Graduation” Video
Overview: This is one of a four-part series of graduation videos that celebrate the achievements of Escoffier students. This event highlights video for the Boulder campus elegantly showcases the beauties that the city has to offer.
Client: Escoffier School of Culinary Arts
Agency: Validated Insights
Creative direction + project management: Lauren Foster
Videographer: Marcin Harasimowicz
“Feed Your Culinary Passions” Video
This POV lead generation video was created to highlight all of the different options available to prospective students if they decide to pursue a culinary career. Showcasing numerous careers in a brightly colored, short, punchy, and easy-to-digest format.
Client: Escoffier School of Culinary Arts
Agency: Validated Insights
Creative direction + project management: Lauren Foster
Videographer: Marcin Harasimowicz